Pharma

11 Jan Antiche Tradizioni

A fast and great success for this brand, created exclusively for the pharmacy channel, with the development in record timing of 6 different items with different flavors and formats. Artha developed this project from the bags to the convenient boxes, as well as table displays and floor stands.

Artha Project
Art Director: Giancarlo Bozzani / Ilaria Doni
Project Type: Bag + astuccio + display
Client: Selection / Perfetti Van Melle
Packaging Contents: Caramelle dure

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11 Jan B-young Benegum

Exclusively for the pharmacy channel, an innovative line trademarked as Benegum. Vitamin A, C, E + coenzyme Q10 and collagen supplements. A revolution in the confectionery channel, to which Artha contributed by developing the full project: container + label + box and display.

Artha Project
Art Director: Giancarlo Bozzani / Daniela Marini
Project Type: Label + astuccio + display
Client: Selection / Perfetti Van Melle
Packaging Contents: Caramelle gommose
Printing Process: Offset print

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11 Jan Herbagol

A new line graphically revisited by Artha for throat relief tablets and syrup, distributed in pharmacies by Perfetti Van Melle under the brand Herbagol.

Artha Project
Art Director: Stefano Tortini
Project Type: Box + Blister + Label
Client: Perfetti Van Melle
Packaging Contents: Tablets and syrup
Printing Process: Offset print

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